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Have You Started Your 2006 Public Relations Plan?
As companies and organizations prepare for 2006, there is
no doubt that the creation of a marketing plan is front, center
and of high priority. It’s about creating and implementing
a successful and integrated marketing program which increases
revenue and expands market share.
This requires several elements mixed together at the right
time.
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Know Your Competition
Being buried with your work is no excuse to operate your business
in a vacuum. You should constantly keep up-to-date on your competition’s
movements and your industry’s trends. |
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Create a “Roundtable” Editorial
for a Trade Publication
Here’s the idea: You get companies together in a group
to discuss a key issue in a specific industry; then you submit
the story to a trade publication. |
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Business Opportunities in Romania
In June, the Consulate General of Romania in Chicago, George
Predescu, arranged for Illinois State Senator Chris Lauzen and
Ryan Cudney of Sherman Consulting to visit Romania. |
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Target Your Audience
- We have the tool you need
Most marketing programs waste much of their efforts on people
or organizations who never become loyal clients because they
don’t target the right market. |
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